Customer journey map
Customer and user journey maps with the arithmetic done: stages as columns with rows for goals, actions, touchpoints, thoughts, pain points, opportunities and owners/metrics, a persona card, and an emotion curve scored −2…+2 across the stages with a face on every stage. The engine computes the moment of truth (the lowest-scored stage, ties named), the peak, the pain points per stage, the sharpest drop and the average, and flags stages that carry pain points with no opportunity against them.
In the same space
Most users come to Customer journey map from Smaply, UXPressia, Miro journey-map templates or PowerPoint journey maps. flowss runs this engine in the browser — no install, shareable via URL, exportable to PNG / SVG / PDF / source.
Syntax at a glance
persona "Priya"
goal: Faster broadband
stage "Discover"
actions: Searches for fibre
touchpoints: Google, Comparison site
emotion: -1 Uncertain
pain: Checker asks for an email
opportunity: Postcode-only checkPaste this in the Studio code pane to see Customer journey map render live. The full grammar is at the upstream-docs link above.
Sample templates
All 12 →Six stages of a fibre upgrade from first search to first bill, with the missed install slot computed as the moment of truth at −2 carrying 3 of the 8 pain points, the first month the +2 peak, and the first bill flagged as a stage with two pain points and no opportunity against them. Fictional company and figures.
A 14-day self-serve trial of a B2B work-management tool for a 40-person team: the customer-goal row states what each stage is for, the trial-end budget case to finance is computed as the moment of truth at −2 with 3 of 7 pain points, connecting integrations is the +2 peak, and the sharpest drop is the 4 points between them. Fictional company and figures.
A first-time mobile shopper buying jeans in two sizes to be safe, with no phase bands: trying them on is the +2 peak, the return is computed as the moment of truth at −2 carrying 3 of 7 pain points, and the 4-point fall from try-on to return is the sharpest drop on a curve that averages exactly 0. Fictional company and figures.
A patient referred by her GP to rheumatology, scored from referral to treatment plan: the nine-week wait is computed as the moment of truth at −2 carrying 3 of 6 pain points, the treatment plan is the +2 peak, and the curve averages +0.3 with a 3-point drop from referral into the waiting list. Fictional hospital and figures, not clinical guidance.
Seven stages of a joint 90% loan-to-value application: a down-valuation is computed as the moment of truth at −2, pre-approval, the offer and completion share a TIED +2 peak, all 7 pain points fall before the offer, and the sharpest drop is the 3 points from pre-approval into the full application. Fictional lender and figures.
A postgraduate student moving from Pune for a September intake: the visa stage is computed as the moment of truth at −2, the offer and the first week share a TIED +2 peak, 6 pain points split evenly across deposit, visa and enrolment, and the sharpest drop is the 3 points from offer to deposit. Fictional university and figures.
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