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Empathy Map

User at centre, 4 quadrants: Says · Thinks · Does · Feels.

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{
  "nodes": [
    { "id":"u","type":"ellipse","label":"User\nname / persona","x":420,"y":220,"fill":"#ede9fe","stroke":"#6d28d9" },
    { "id":"sa","type":"rounded","label":"Says","x":80,"y":40,"fill":"#dbeafe","stroke":"#2563eb" },
    { "id":"th","type":"rounded","label":"Thinks","x":620,"y":40,"fill":"#dbeafe","stroke":"#2563eb" },
    { "id":"do","type":"rounded","label":"Does","x":80,"y":420,"fill":"#dcfce7","stroke":"#15803d" },
    { "id":"fe","type":"rounded","label":"Feels","x":620,"y":420,"fill":"#fce7f3","stroke":"#be185d" },
    { "id":"s1","type":"note","label":"\"It takes forever\"","x":40,"y":150,"fill":"#dbeafe" },
    { "id":"t1","type":"note","label":"Will this scale?","x":640,"y":150,"fill":"#dbeafe" },
    { "id":"d1","type":"note","label":"Switches tabs 7×","x":40,"y":510,"fill":"#dcfce7" },
    { "id":"f1","type":"note","label":"Frustrated","x":640,"y":510,"fill":"#fce7f3" },
    { "id":"pa","type":"triangle","label":"Pain","x":260,"y":600,"fill":"#fee2e2","stroke":"#b91c1c" },
    { "id":"ga","type":"triangle","label":"Gain","x":540,"y":600,"fill":"#dcfce7","stroke":"#15803d" }
  ],
  "edges": [
    { "id":"e1","source":"sa","target":"u" },
    { "id":"e2","source":"th","target":"u" },
    { "id":"e3","source":"do","target":"u" },
    { "id":"e4","source":"fe","target":"u" },
    { "id":"e5","source":"u","target":"pa" },
    { "id":"e6","source":"u","target":"ga" }
  ]
}