Attribution Models Compared
Credit assigned to channels under different attribution models.
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{
"$schema":"https://vega.github.io/schema/vega-lite/v5.json",
"data":{"values":[
{"ch":"Search","m":"First-touch","c":80},{"ch":"Search","m":"Last-touch","c":10},{"ch":"Search","m":"Linear","c":25},{"ch":"Search","m":"Position","c":40},
{"ch":"Social","m":"First-touch","c":15},{"ch":"Social","m":"Last-touch","c":5},{"ch":"Social","m":"Linear","c":25},{"ch":"Social","m":"Position","c":15},
{"ch":"Email", "m":"First-touch","c":5}, {"ch":"Email", "m":"Last-touch","c":40},{"ch":"Email", "m":"Linear","c":25},{"ch":"Email", "m":"Position","c":20},
{"ch":"Direct","m":"First-touch","c":0}, {"ch":"Direct","m":"Last-touch","c":45},{"ch":"Direct","m":"Linear","c":25},{"ch":"Direct","m":"Position","c":25}
]},
"mark":"bar",
"encoding":{
"x":{"field":"m","type":"nominal","title":"Attribution model"},
"y":{"field":"c","type":"quantitative","title":"Credit %","stack":"zero"},
"color":{"field":"ch","type":"nominal","title":"Channel"}
},
"width":420,"height":280
}