ArchiMate — Strategy: Capabilities and Courses of Action
The strategy layer, which exists so a capability map is connected to something rather than floating as a slide. Resources are assigned to capabilities, capabilities realize courses of action, and the courses of action are what the rest of the model is eventually built to deliver.
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title "Direct-to-consumer strategy"
layer strategy
resource Brand "Brand"
resource Fleet "Delivery fleet"
resource CustData "Customer data"
resource People "Retail staff"
capability Online "Online selling"
capability Deliver "Last-mile delivery"
capability Personal "Personalisation"
capability Service "Customer service"
course-of-action DTC "Sell direct to consumer"
course-of-action SameDay "Offer same-day delivery"
value-stream Buy "Browse to delivered"
layer motivation
goal Share "Grow market share"
driver Margin "Wholesale margin erosion"
Brand assigned-to Online
CustData assigned-to Personal
Fleet assigned-to Deliver
People assigned-to Service
Online realizes DTC
Personal realizes DTC
Deliver realizes SameDay
Service realizes DTC
Buy aggregates Online
Buy aggregates Deliver
Buy aggregates Service
DTC realizes Share
SameDay realizes Share
Margin influences Share