255 templates · page 1 of 3
Business & Strategy diagram templates
Funnels, journeys, OKRs, roadmaps, pricing structures.
Customer Journey Map — Funnel Stages
Awareness → Consideration → Purchase → Retention → Advocacy with touchpoints.
WeaveSales Funnel
Visitor → Lead → MQL → SQL → Opportunity → Customer.
WeaveMarketing Funnel (AARRR)
Acquisition → Activation → Retention → Referral → Revenue.
WeaveOKR Tree
One objective with three key results, each with a measurable initiative.
WeaveSaaS onboarding funnel
Signup → email verify → product tour → connect → first value.
WeavePricing tier decision
Lead → ICP fit → company size → enterprise / scale-up / self-serve.
WeaveMarketplace flow
Buyer ↔ marketplace ↔ seller with escrow + reviews.
WeaveSWOT analysis
Strengths · Weaknesses · Opportunities · Threats — colour-coded quadrants.
WeaveBusiness Model Canvas
Strategyzer's 9 blocks — partners, activities, value, customers, cost & revenue.
WeaveLean Canvas
Ash Maurya's 9-block canvas for startups.
WeaveCustomer journey map — stage grid
Stages × (Actions, Touchpoints, Emotions, Opportunities) — 5 stages.
WeaveOrg chart — CEO to individual contributors
CEO at top → C-suite → directors → ICs (ellipse for people, rounded for teams).
WeaveSales pipeline (stadium stages)
Lead → Qualified → Proposal → Negotiation → Closed — sized stadiums + revenue callouts.
WeaveMarketing funnel (real trapezoids)
Top-of-funnel narrows to conversion. Each tier is a true trapezoid.
WeavePricing tiers (chevron arrows)
Free → Pro → Team → Enterprise; each tier as a chevron flowing right.
WeaveOKR tree with milestone stars
Objective → key results → initiatives; awards as stars when KRs land.
WeaveOKRs — heart-of-the-quarter
Central objective in a heart, key results as pentagons, supporting initiatives as ribbons.
WeaveCustomer journey — chevron + pentagon
Awareness → Consideration → Purchase → Onboarding → Retention with chevron stages and pentagon touchpoints.
WeaveProduct strategy
Vision → pillars → bets → metrics.
Markmap (Markdown)Annual OKRs
Three objectives × three key results each.
Markmap (Markdown)Quarterly business review
Standard QBR agenda template.
Markmap (Markdown)Tea shop (classic intro)
Simon Wardley's introductory map — Cup of tea anchored at User.
Wardley MapsB2B SaaS platform
Customer-facing product down through ML, compute, cloud commodity layers.
Wardley MapsFintech payments stack
Merchant journey down to networks; classic build-vs-buy decisions exposed.
Wardley MapsNews organisation
Reader-facing surfaces over editorial workflow, distribution, hosting commodity.
Wardley MapsFishbone — low signup conversion
Growth analysis of why visitors aren't converting.
Fishbone (Ishikawa)Fishbone — customer churn
Root-causes behind rising month-over-month logo churn.
Fishbone (Ishikawa)Fishbone — meeting fatigue
Org-health diagnosis of why meetings are exhausting the team.
Fishbone (Ishikawa)Fishbone — poor UX scores
Product analysis behind falling SUS / NPS / CSAT scores.
Fishbone (Ishikawa)Fishbone — slow hiring funnel
Why offers aren't getting accepted at the senior level.
Fishbone (Ishikawa)Fishbone — event attendance drop
Marketing diagnosis of webinar / event sign-up collapse.
Fishbone (Ishikawa)Venn — cross-functional ownership
Three-circle overlap of Sales / Marketing / Engineering responsibilities.
Venn / EulerVenn — Design × PM × Engineering
Classic product-trio responsibility map.
Venn / EulerVenn — full-stack engineer skills
Frontend / Backend / DevOps overlap for hiring rubrics.
Venn / EulerVenn — startup funding sources
Bootstrapped vs. VC vs. Revenue-financed overlap.
Venn / EulerVenn — customer success / support / sales
Post-sale ownership overlap.
Venn / EulerVenn — paid vs. earned vs. owned
Where channels overlap in modern marketing mix.
Venn / EulerPERT — marketing launch plan
Four-week press + paid + organic launch.
PERT / CPM networkPERT — 1000-person event
Five-month run-up for a major customer event.
PERT / CPM networkSwimlane — hiring loop
Recruiter / Hiring manager / Panel / Candidate end-to-end.
Swimlane processSwimlane — content publishing
Editorial workflow from brief to publish.
Swimlane processSwimlane — loan approval
Bank loan flow across customer / branch / underwriter / risk.
Swimlane processSwimlane — employee onboarding
HR / IT / Manager / New hire first-week flow.
Swimlane processSwimlane — enterprise sales cycle
Prospect / SDR / AE / SE / Legal end-to-end deal motion.
Swimlane processCausal DAG — feature launch & revenue
Product analytics framing of a feature's effect on revenue.
Causal DAGWardley map — product launch
Anchor on user need; map components across evolution.
Wardley MapsWardley map — ecommerce stack
Customer-facing storefront mapped down the value chain.
Wardley MapsWardley map — payments company
Map of a fintech payments platform across evolution.
Wardley MapsBPMN — refund process
Customer-initiated refund with finance approval.
BPMN 2.0Markmap — quarterly OKRs
Three objectives with key results as branches.
Markmap (Markdown)Markmap — engineer onboarding
First-month plan for a new engineering hire.
Markmap (Markdown)Markmap — launch checklist
Pre / day-of / post launch mind-map.
Markmap (Markdown)Vega-Lite — conversion funnel
Stacked bar showing conversion across funnel steps.
Vega-LiteVega-Lite — ARR composition stack
Stacked area chart of new / expansion / churn ARR.
Vega-LitePlotly — A/B test conversion comparison
Bar chart with error bars for an A/B test.
PlotlyKanban — hiring pipeline
Sourced → screening → onsite → offer.
Kanban boardKanban — editorial calendar
Content production pipeline with stages.
Kanban boardKanban — classroom projects
Teacher's view of group projects across the term.
Kanban boardTimeline — company milestones
Startup company growth across years.
Timeline (history)Sankey — household budget
Monthly household income → expenses + savings.
Sankey flowSankey — marketing acquisition
Channels → MQLs → SQLs → Wins.
Sankey flowSankey — website traffic to conversion
Source → Landing → Action breakdown.
Sankey flowSystem dynamics — firm growth feedback
Customers + revenue + R&D investment feedback loop.
System dynamics (stock & flow)Treemap — portfolio composition
Investment portfolio by sector and holding.
Treemap (squarified)Treemap — global mobile OS market share
Approximate market share by mobile OS family.
Treemap (squarified)Treemap — government budget breakdown
Federal budget categories.
Treemap (squarified)Funnel — SaaS signup
Typical SaaS conversion funnel.
Sales / conversion funnelFunnel — hiring pipeline
Recruiting funnel from sourced to offer accepted.
Sales / conversion funnelFunnel — ecommerce checkout
Classic ecommerce purchase funnel.
Sales / conversion funnelFunnel — fundraising round
VC fundraising motion from outreach to close.
Sales / conversion funnelTournament — hackathon judging
Sample 4-team hackathon judging bracket.
Tournament bracketProject KPI Dashboard
Eight-tile delivery dashboard: velocity, burndown, bugs, cycle time, deploys, lead time, NPS, churn.
WeaveQuadrant — BCG Growth-Share Matrix
Market growth × relative market share: stars, cash cows, question marks, dogs.
Quadrant MatrixQuadrant — Ansoff Growth Matrix
New vs existing products × markets: penetration, development, diversification.
Quadrant MatrixQuadrant — Market Attractiveness vs Strength
GE-McKinsey-style invest / hold / harvest portfolio decisions.
Quadrant MatrixQuadrant — Competitive Positioning
Price × perceived quality map of competitors and your product.
Quadrant MatrixQuadrant — Magic Quadrant
Gartner-style completeness of vision × ability to execute.
Quadrant MatrixQuadrant — Customer Value vs Loyalty
Spend × loyalty to focus retention and growth efforts.
Quadrant MatrixQuadrant — Value vs Cost to Serve
Customer value × cost to serve for pricing and packaging.
Quadrant MatrixQuadrant — Partnership Prioritisation
Strategic fit × ease of integration for partner selection.
Quadrant MatrixQuadrant — Risk vs Return
Investment risk × expected return for portfolio allocation.
Quadrant MatrixQuadrant — Build vs Buy (Strategic)
Strategic importance × internal capability for build/buy/partner decisions.
Quadrant MatrixQuadrant — Market Entry
Market attractiveness × strategic fit for expansion choices.
Quadrant MatrixQuadrant — Brand Positioning
Functional ↔ emotional × mass ↔ premium brand perception map.
Quadrant MatrixQuadrant — Differentiation vs Cost
Differentiation × cost position — the blue-ocean strategy canvas in 2×2 form.
Quadrant MatrixOrg — Startup Leadership
Classic seed-stage company: founders, first executives, and their teams.
Org chartOrg — Engineering Department
VP of Engineering with platform, product, data, and QA groups, team sizes as chips.
Org chartOrg — Holding Structure (Multi-root)
Two parallel legal entities under one page — multi-root layout for group structures.
Org chartOrg — Nonprofit Board & Staff
Board of directors, executive director, program and development staff.
Org chartOrg — Product Org (Trios)
CPO with product-trio squads: each squad lists PM, design, and engineering pairing.
Org chartOrg — Matrix Organisation
Functional reporting as the solid tree, programme reporting carried in the meta chip — the honest way to draw a matrix in a tree-only engine.
Org chartOrg — Agency with Client Pods
Dedicated pods per client with fee income on the chip, alongside the craft guilds people are drawn from — the standard agency tension, drawn.
Org chartOrg — Football Club
Board, chief executive, and the split between football operations under a sporting director and the commercial side of the club.
Org chartOrg — Professional Services Partnership
Partnership board, managing partner, practice groups with partner counts, and the business-services function under a COO.
Org chartOrg — Newsroom
Editor-in-chief over news, features, visual journalism and the managing-editor desk — headcount by desk rather than by grade.
Org chartOrg — Scale-up After a Reorg
The new shape after a functional-to-business-unit reorg, with chips marking which roles are new, merged, or unchanged.
Org chartOrg — Board & Committee Structure
Shareholders, board, and the standing committees beneath it — governance reporting lines rather than management ones.
Org chartWeave — Customer Journey Map
Five buying stages with touchpoints, what the customer is thinking, and the opportunity in each.
WeaveWeave — Sales Pipeline Board
Six stages with exit criteria, deal counts and value, plus win rate, cycle time and coverage.
WeaveWeave — Service Blueprint (Frontstage / Backstage)
Account opening blueprint: customer actions, frontstage, backstage operations and support systems.
Weave