Pricing tier decision
Lead → ICP fit → company size → enterprise / scale-up / self-serve.
Rendering…
Make it your own.
{
"nodes": [
{ "id":"l","type":"ellipse","label":"Inbound lead","x":40,"y":180,"fill":"#dbeafe","stroke":"#2563eb" },
{ "id":"icp","type":"diamond","label":"ICP fit?","x":220,"y":165,"fill":"#fef3c7","stroke":"#a16207" },
{ "id":"size","type":"diamond","label":"Company size","x":440,"y":80,"fill":"#fef3c7","stroke":"#a16207" },
{ "id":"sb","type":"ellipse","label":"Nurture / drop","x":440,"y":260,"fill":"#fee2e2","stroke":"#b91c1c" },
{ "id":"ent","type":"ellipse","label":"Enterprise (sales)","x":680,"y":20,"fill":"#dcfce7","stroke":"#15803d" },
{ "id":"sc","type":"ellipse","label":"Scale-up (sales-assist)","x":680,"y":140,"fill":"#dcfce7","stroke":"#15803d" },
{ "id":"ss","type":"ellipse","label":"Self-serve","x":680,"y":260,"fill":"#dcfce7","stroke":"#15803d" }
],
"edges": [
{ "id":"a","source":"l","target":"icp" },
{ "id":"b","source":"icp","target":"size","label":"yes" },
{ "id":"c","source":"icp","target":"sb","label":"no" },
{ "id":"d","source":"size","target":"ent","label":">500" },
{ "id":"e","source":"size","target":"sc","label":"50–500" },
{ "id":"f","source":"size","target":"ss","label":"<50" }
]
}