Sales Funnel

{
  "nodes": [
    { "id":"v","type":"rect","label":"Visitor","x":40,"y":100,"fill":"#e2e8f0","stroke":"#475569" },
    { "id":"l","type":"rect","label":"Lead","x":220,"y":100,"fill":"#dbeafe","stroke":"#2563eb" },
    { "id":"mql","type":"rect","label":"MQL","x":400,"y":100,"fill":"#fef3c7","stroke":"#a16207" },
    { "id":"sql","type":"rect","label":"SQL","x":580,"y":100,"fill":"#fed7aa","stroke":"#c2410c" },
    { "id":"opp","type":"rect","label":"Opportunity","x":760,"y":100,"fill":"#ede9fe","stroke":"#6d28d9" },
    { "id":"won","type":"ellipse","label":"Customer","x":960,"y":100,"fill":"#dcfce7","stroke":"#15803d" },
    { "id":"lost","type":"ellipse","label":"Closed-lost","x":580,"y":240,"fill":"#fee2e2","stroke":"#b91c1c" }
  ],
  "edges": [
    { "id":"e1","source":"v","target":"l" },
    { "id":"e2","source":"l","target":"mql" },
    { "id":"e3","source":"mql","target":"sql" },
    { "id":"e4","source":"sql","target":"opp" },
    { "id":"e5","source":"opp","target":"won" },
    { "id":"e6","source":"opp","target":"lost","label":"lost" }
  ]
}