Marketing Funnel TOFU/MOFU/BOFU

Classic funnel chart from awareness to purchase.

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{
  "data": [{
    "type":"funnel",
    "y":["Awareness","Interest","Consideration","Intent","Purchase","Retention"],
    "x":[100000,42000,15000,5200,2100,1750],
    "textposition":"inside",
    "textinfo":"value+percent initial",
    "marker":{"color":["#dbeafe","#bfdbfe","#a5b4fc","#a78bfa","#ec4899","#16a34a"]}
  }],
  "layout":{"title":"Marketing funnel — last quarter"}
}