Customer Lifecycle (RFM)
Lifecycle stages with example RFM-driven actions.
Rendering…
Make it your own.
flowchart LR
N[New] --> A[Active]
A --> Loy[Loyal]
A --> AR[At-risk]
Loy --> Ch[Champion]
AR --> Lp[Lapsed]
Ch --> Adv[Advocate / referral]
Lp --> Win[Win-back campaign]
Win --> A
Lp --> Lost[Lost]
classDef good fill:#dcfce7,stroke:#166534;
classDef bad fill:#fee2e2,stroke:#991b1b;
class Ch,Adv,Loy good
class AR,Lp,Lost bad