Sankey — website traffic to conversion
Source → Landing → Action breakdown.
Make it your own.
title "Site traffic Q4"
flow Organic Home 4200
flow Direct Home 1800
flow Social Home 1500
flow "Paid ads" Home 2800
flow Home Signup 1500
flow Home Pricing 2100
flow Home Bounce 6700
flow Signup Activate 900
flow Signup "Signed up, never activated" 600
flow Pricing Trial 1100
flow Pricing "Read pricing, left" 1000
flow Trial "Paid customers" 320
flow Trial "Trial expired" 780