Empathy Map

{
  "nodes": [
    { "id":"u","type":"ellipse","label":"Alex —\npart-time PhD","x":340,"y":200,"fill":"#fce7f3" },
    { "id":"s","type":"note","label":"SAYS\n\"I lose hours formatting figures.\"","x":40,"y":40,"fill":"#fef9c3" },
    { "id":"t","type":"note","label":"THINKS\n\"There has to be a faster way.\"","x":640,"y":40,"fill":"#fef9c3" },
    { "id":"d","type":"note","label":"DOES\n• Searches GitHub\n• Tries Mermaid then Lucidchart","x":40,"y":340,"fill":"#fef9c3" },
    { "id":"f","type":"note","label":"FEELS\n• Frustrated\n• Time-poor\n• Sceptical of new tools","x":640,"y":340,"fill":"#fef9c3" }
  ],
  "edges": [
    { "id":"e1","source":"u","target":"s" },
    { "id":"e2","source":"u","target":"t" },
    { "id":"e3","source":"u","target":"d" },
    { "id":"e4","source":"u","target":"f" }
  ]
}