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Causal DAG templates

A/B Test Structure (Causal DAG)

Randomisation, variant, engagement and conversion.

Causal DAGData & SchemaCausal DAG syntax docs
Template previewCausal DAG
A/B test causal structureVVariant (A or B)CConversionRRandomisationEEngagementExposureOutcomeConfounderMediatorUnobservedThe exposure is unconfounded: every backdoor path is already blocked, so the crude association estimates the total effect. 4 variables, 4 edge…No adjustment is needed: the exposure is unconfounded in this diagram, so the crude association between `Variant (A or B)` and `Conversion` already estimates the …

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title "A/B test causal structure"
exposure V "Variant (A or B)"
outcome C "Conversion"
node R "Randomisation"
mediator E "Engagement"
R -> V
V -> E
E -> C
V -> C