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Fishbone (Ishikawa) templates

Fishbone — poor UX scores

Product analysis behind falling SUS / NPS / CSAT scores.

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Why are UX scores dropping?SUS score < 60Information architectureBuried navigationInconsistent namingInteractionHidden stateNo undoVisualLow contrastTiny touch targetsContentJargon-heavy copyMissing empty statesPerformanceFirst-paint > 4 s

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title "Why are UX scores dropping?"
problem "SUS score < 60"
category "Information architecture"
  cause "Buried navigation"
  cause "Inconsistent naming"
category "Interaction"
  cause "Hidden state"
  cause "No undo"
category "Visual"
  cause "Low contrast"
  cause "Tiny touch targets"
category "Content"
  cause "Jargon-heavy copy"
  cause "Missing empty states"
category "Performance"
  cause "First-paint > 4 s"