Business — initiative + KPIs

// Business vertical — initiatives, KPIs, segments, funnel.

initiative ai_platform {
  title: "Ship flowss AI platform"
  owner: "Lina"
  horizon: "FY26"
}

kpi mrr {
  title: "Monthly recurring revenue"
  baseline: 220000
  target: 600000
  unit: "USD"
}

kpi wau {
  title: "Weekly active users"
  baseline: 4200
  target: 25000
  unit: "users"
}

kpi nps {
  title: "Net Promoter Score"
  baseline: 42
  target: 55
}

segment researchers {
  title: "Academic researchers"
  size: 18000
  acv: 240
}

segment teams {
  title: "Industry research teams"
  size: 1200
  acv: 4800
}

funnel_step visited      { n: 18420, title: "Landing visit" }
funnel_step signed_up    { n: 2104,  from: visited, title: "Sign-up" }
funnel_step activated    { n: 812,   from: signed_up, title: "First diagram saved" }
funnel_step paid         { n: 197,   from: activated, title: "Paid conversion" }

view okrs: okr_grid(ai_platform)
view funnel: funnel(visited)