Customer Journey Map

{
  "nodes": [
    { "id":"a","type":"ellipse","label":"Awareness","x":40,"y":120,"fill":"#dbeafe","stroke":"#2563eb" },
    { "id":"c","type":"rect","label":"Consideration","x":230,"y":120,"fill":"#fef3c7","stroke":"#a16207" },
    { "id":"p","type":"diamond","label":"Purchase?","x":430,"y":105,"fill":"#dcfce7","stroke":"#15803d" },
    { "id":"r","type":"rect","label":"Retention","x":620,"y":120,"fill":"#ede9fe","stroke":"#6d28d9" },
    { "id":"ad","type":"ellipse","label":"Advocacy","x":810,"y":120,"fill":"#fce7f3","stroke":"#be185d" },
    { "id":"t1","type":"note","label":"Ads · Social · SEO","x":40,"y":260,"fill":"#fef9c3" },
    { "id":"t2","type":"note","label":"Reviews · Demos","x":230,"y":260,"fill":"#fef9c3" },
    { "id":"t3","type":"note","label":"NPS · Support","x":620,"y":260,"fill":"#fef9c3" },
    { "id":"abandon","type":"rect","label":"Re-engagement","x":430,"y":260,"fill":"#fee2e2","stroke":"#b91c1c" }
  ],
  "edges": [
    { "id":"e1","source":"a","target":"c" },
    { "id":"e2","source":"c","target":"p" },
    { "id":"e3","source":"p","target":"r","label":"yes" },
    { "id":"e4","source":"p","target":"abandon","label":"no" },
    { "id":"e5","source":"r","target":"ad" },
    { "id":"e6","source":"abandon","target":"c","label":"win-back" }
  ]
}