Quadrant — Differentiation vs Cost
Differentiation × cost position — the blue-ocean strategy canvas in 2×2 form.
Make it your own.
title: Differentiation vs Cost
x-axis: Low Cost --> High Cost
y-axis: Me-too --> Differentiated
quadrant-1: Blue ocean
quadrant-2: Premium niche
quadrant-3: Red ocean
quadrant-4: Cost leader
point: Us (target): [0.3, 0.85] #10b981
point: Incumbent: [0.8, 0.6]
point: Cheap clone: [0.2, 0.2]
point: Boutique: [0.85, 0.8]