Quadrant — Experiment Prioritisation
Potential impact × confidence for A/B test and growth experiment selection.
Make it your own.
title: Experiment ICE
x-axis: Low Confidence --> High Confidence
y-axis: Low Impact --> High Impact
quadrant-1: Validate first
quadrant-2: Ship the test
quadrant-3: Park it
quadrant-4: Easy iteration
point: New pricing page: [0.5, 0.85]
point: Headline copy: [0.8, 0.4]
point: Referral loop: [0.4, 0.8]
point: Button colour: [0.85, 0.2]