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Venn / Euler templates

Venn — paid vs. earned vs. owned

Where channels overlap in modern marketing mix.

Venn / EulerBusiness & StrategyVenn / Euler syntax docs
Template previewVenn / Euler
Marketing channelsPaid (P)Earned (E)Owned (O)Ads, sponsorshipsPress, word-of-mouthSite, blog, newsletterBoosted PRRetargeting your listReviewer-shared contentInfluencer collab

Make it your own.

title "Marketing channels"
set P "Paid"
set E "Earned"
set O "Owned"
only "P" "Ads, sponsorships"
only "E" "Press, word-of-mouth"
only "O" "Site, blog, newsletter"
intersect "P,E" "Boosted PR"
intersect "P,O" "Retargeting your list"
intersect "E,O" "Reviewer-shared content"
intersect "P,E,O" "Influencer collab"