PERT — marketing launch plan
Four-week press + paid + organic launch.
Make it your own.
title "Product launch (marketing)"
task A "Positioning" duration 5
task B "Press outreach" duration 10 after A
task C "Landing page" duration 7 after A
task D "Video" duration 9 after A
task E "Paid creative" duration 5 after C
task F "Embargo briefings" duration 5 after B
task G "Launch day" duration 1 after C,D,E,F
task H "Post-launch nurture" duration 14 after G
milestone M "Wrap" after H