Cohort Retention Heatmap (Plotly)
Monthly logo retention by signup cohort as a triangular heatmap, showing each new cohort holding better than the last.
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{
"data": [
{
"type": "heatmap",
"z": [
[100, 68, 54, 47, 43, 40],
[100, 71, 58, 51, 47, null],
[100, 74, 62, 55, null, null],
[100, 77, 66, null, null, null],
[100, 79, null, null, null, null],
[100, null, null, null, null, null]
],
"x": ["Month 0", "Month 1", "Month 2", "Month 3", "Month 4", "Month 5"],
"y": ["Jan cohort", "Feb cohort", "Mar cohort", "Apr cohort", "May cohort", "Jun cohort"],
"colorscale": "YlGnBu",
"reversescale": true,
"zmin": 0,
"zmax": 100,
"colorbar": {"title": "% retained"},
"hoverongaps": false
}
],
"layout": {
"title": "Logo retention by signup cohort (percent)",
"yaxis": {"autorange": "reversed"},
"xaxis": {"side": "top"}
}
}