Lean Canvas — Co-op Mobile Game
Lean canvas for a co-operative puzzle game with D7 retention and ARPDAU as its key metrics, spending more on user acquisition than it earns from ads, and leaving the unfair advantage block explicitly empty.
Make it your own.
title "Tidepool — co-op puzzles for two"
layout lean
currency GBP
problem: "Couples want to play together, not beside each other" !, "Co-op mobile games demand voice chat and a schedule" !, "The existing alternative is a turn-based word game" !
segments: "Couples aged 25-40 who already play a daily word game" !, "Long-distance friends in different time zones" ?, "A parent and a teenager in one household" ?
uvp: "One puzzle, two phones, no voice chat needed" !
solution: "Asymmetric boards where each player sees half the clues" !, "Asynchronous turns that expire after 24 hours" !, "A shared streak that only survives if both play" !
channels: "TikTok clips of the reveal moment" !, "App Store Games-we-love featuring" ?, "In-game invite that costs the inviter nothing" !
revenue: "Rewarded video 0.021/DAU/day x 41000" !, "Streak insurance 1.99/mo x 2600" ?, "Cosmetic board packs 3.99 one-off"
costs: "Studio payroll, four people 396k/yr" !, "User acquisition 34k/mo" ?, "Backend, matchmaking and analytics 4200/mo" !, "Store commission 15% of gross"
metrics: "D7 retention 31.4%" !, "ARPDAU 0.043" !, "Invite acceptance rate 46%" !, "Sessions per pair per day 2.7" !
# Two designers and a backend anybody could copy. Writing something
# hopeful in here would be the most expensive line on the page.
advantage: