Causal DAG — feature launch & revenue
Product analytics framing of a feature's effect on revenue.
Make it your own.
title "Feature launch → Revenue"
exposure F "Feature launch"
outcome R "Revenue"
mediator E "Engagement"
mediator X "Retention"
confounder S "Seasonality"
unobserved B "Brand momentum"
F -> E
E -> X
X -> R
F -> R
S -> F
S -> R
B --- F
B --- R