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Causal DAG templates

Marketing Attribution (Causal DAG)

Ad spend, site visits and sales with seasonality.

Causal DAGBusiness & StrategyCausal DAG syntax docs
Template previewCausal DAG
Marketing attributionAAd spendSSalesZSeasonalityADJUST FORMSite visitsExposureOutcomeConfounderMediatorUnobservedIdentifiable — adjust for `Seasonality`.Adjust for `Seasonality` — a minimal sufficient set. Conditioning on it blocks every backdoor path from `Ad spend` to `Sales`, and no proper subset of it does.

Make it your own.

title "Marketing attribution"
exposure A "Ad spend"
outcome S "Sales"
confounder Z "Seasonality"
mediator M "Site visits"
A -> M
M -> S
A -> S
Z -> A
Z -> S