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Fishbone (Ishikawa) templates

Fishbone — low signup conversion

Growth analysis of why visitors aren't converting.

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Template previewFishbone (Ishikawa)
Why is signup conversion below 2 %?Low conversionAcquisitionWrong-fit trafficSlow landing pageMessagingVague headlineMissing social proofUXLong formNo SSOPricingSticker shockNo free tierTrustNo testimonialsOld security badge

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title "Why is signup conversion below 2 %?"
problem "Low conversion"
category "Acquisition"
  cause "Wrong-fit traffic"
  cause "Slow landing page"
category "Messaging"
  cause "Vague headline"
  cause "Missing social proof"
category "UX"
  cause "Long form"
  cause "No SSO"
category "Pricing"
  cause "Sticker shock"
  cause "No free tier"
category "Trust"
  cause "No testimonials"
  cause "Old security badge"