Journey Map — Flight Cancellation and Recovery
A parent travelling with two children through an evening cancellation, timed to the minute: the cancellation itself is computed as the moment of truth at −2 carrying 3 of 7 pain points, a compensation payout in 11 days is the +2 peak, and the curve averages −0.2. Fictional airline and figures; passenger-rights rules vary by jurisdiction.
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title "Flight cancellation — Skylark Airways disrupted-passenger journey"
subtitle "Short-haul leisure trip, evening flight cancelled for a technical fault"
note "Illustrative example: Skylark Airways is fictional; the persona, quotes and figures are invented. Passenger-rights rules vary by jurisdiction."
persona "Elena Rossi"
role: Travelling home with her two children, aged 6 and 9
goal: Get the family home with the least disruption and fair compensation
needs: Honest updates | Somewhere to sleep | Food for the children
quote: "Just tell me what happens next."
phase "At the airport"
stage "Check-in"
time: 16:30
actions: Checks in online | Drops two bags
touchpoints: App, Bag drop
thoughts: "Smooth so far."
emotion: +1 Relaxed
opportunity: Offer fast-track security to families
owner: Airport operations
metric: Bag-drop queue 9 min
stage "Delay alert"
time: 18:45
actions: Gets a 45-minute delay notice | Waits at the gate
touchpoints: App push, Gate screen
thoughts: "The app says 45 minutes; the gate says please wait."
emotion: -1 Uneasy
pain: App and gate screens disagree | Delay extended in 30-minute steps
opportunity: One source of truth for app and gate | Honest estimate with the cause
owner: Operations control
metric: Delay estimates accurate to 15 min 52%
stage "Cancellation"
time: 21:10
actions: Hears the cancellation at the gate | Joins the transfer-desk queue
touchpoints: Gate announcement, Transfer desk
thoughts: "It's past the children's bedtime and nobody is telling us anything."
emotion: -2 Distressed
pain: Announced at the gate 10 minutes before the app | One desk for 180 passengers | No meal vouchers offered
opportunity: Push rebooking options before the announcement | Automatic meal vouchers in the app
owner: Ground handling
metric: First information after cancellation 38 min
phase "Recovery"
stage "Rebooking"
time: 22:30
actions: Rebooks in the app onto the 07:05 | Seats the children next to her
touchpoints: App, Chat assistant
thoughts: "The app was faster than the queue."
emotion: 0 Resigned
pain: Family seats not held together on rebooking
opportunity: Keep family bookings seated together by default
owner: Digital
metric: Self-service rebooking 64%
stage "Overnight"
time: 23:30–05:30
actions: Takes the shuttle to a hotel | Sleeps five hours
touchpoints: Hotel voucher, Shuttle bus
thoughts: "Five hours' sleep before a seven o'clock flight."
emotion: -1 Exhausted
pain: Hotel shuttle runs every 40 minutes
opportunity: Push hotel and shuttle details with the rebooking
owner: Customer care
metric: Passengers in a hotel within 2 h 77%
stage "Compensation"
time: Days 2–30
actions: Submits a claim online | Uploads meal receipts
touchpoints: Claim form, Email
thoughts: "Paid in 11 days without having to argue."
emotion: +2 Satisfied
opportunity: Pre-filled claim sent to every affected passenger
owner: Claims
metric: Claims paid within 14 days 88%