Quadrant — Brand Positioning
Functional ↔ emotional × mass ↔ premium brand perception map.
Make it your own.
title: Brand Positioning
x-axis: Functional --> Emotional
y-axis: Mass-market --> Premium
quadrant-1: Aspirational
quadrant-2: Lifestyle
quadrant-3: Value
quadrant-4: Reliable workhorse
point: Us: [0.6, 0.7]
point: Luxury rival: [0.85, 0.9]
point: Discount brand: [0.3, 0.2]
point: Engineer's choice: [0.2, 0.6]