RACI — Marketing Campaign
Integrated campaign: CMO accountability with content, design, performance marketing, and sales aligned per deliverable.
Make it your own.
title "Spring demand-gen campaign"
roles: CMO, Content, Design, Performance, Sales
Campaign brief | A, R, C, C, C
Messaging & copy | A, R, C, -, C
Landing pages | I, C, R, A, -
Creative assets | A, C, R, I, -
Paid channel plan | A, I, -, R, C
Email sequences | I, A/R, C, R, C
Lead handoff rules | C, -, -, R, A
Performance readout | A, C, -, R, I