Word Cloud — Reasons Given at Subscription Cancellation
Reasons chosen or typed by 1,729 subscribers cancelling a meal-kit subscription over one quarter, one reason each: "too expensive" leads with 412 (24%), ahead of "too much food" (288). Because every respondent gives exactly one reason, the weights sum to the number who cancelled. Illustrative values.
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title "Why subscribers cancelled — 1,729 exit-survey responses (illustrative)"
# One reason per respondent; free-text answers coded to the nearest option.
"too expensive" 412
"too much food" 288
"cooking takes too long" 196
"moving house" 74
"going on holiday" 133
"delivery problems" 118
"not enough variety" 162
"dietary needs" 91
"packaging waste" 87
"switching to a competitor" 69
"quality issues" 58
"paused instead" 41