Marimekko — Online Retail Sales by Category and Channel
A retailer's £1,700m of online sales by category (column width) and channel (share within category): grocery is the widest column at 40% and the most click-and-collect-heavy, fashion is app-led, and electricals and home sell most through third-party marketplaces — so the marketplace fee line lands on the lower-margin categories. Illustrative values.
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title "Online sales by category and channel — £1,700m (illustrative)"
# Column width = category's share of online sales (£m: Grocery 680, Fashion 425, Electricals 289, Home 187, Beauty 119).
# Segments = % by channel. Home = home and garden.
column "Grocery" 40
"Own app" 34
"Marketplaces" 22
"Website" 29
"Click & collect" 15
column "Fashion" 25
"Own app" 41
"Marketplaces" 18
"Website" 37
"Click & collect" 4
column "Electricals" 17
"Own app" 16
"Marketplaces" 39
"Website" 31
"Click & collect" 14
column "Home" 11
"Own app" 12
"Marketplaces" 41
"Website" 33
"Click & collect" 14
column "Beauty" 7
"Own app" 28
"Marketplaces" 30
"Website" 38
"Click & collect" 4