Marimekko — SaaS ARR by Customer Segment and Product Line
$125m of annual recurring revenue cut by customer segment (column width) and product line (share within segment): enterprise is 48% of ARR ($60m) and the only segment where add-ons and support make up nearly half, while SMB revenue is 86% core platform — the expansion opportunity is visible as the gap between the columns. Illustrative values.
Make it your own.
title "ARR by segment and product line — $125m (illustrative)"
# Column width = segment's share of ARR ($m: Enterprise 60, Mid-market 37.5, SMB 17.5, Public 10).
# Segments = % of that segment's ARR. Public = public sector.
column "Enterprise" 48
"Platform" 52
"Analytics add-on" 21
"Premium support" 17
"Services" 10
column "Mid-market" 30
"Platform" 68
"Analytics add-on" 16
"Premium support" 9
"Services" 7
column "SMB" 14
"Platform" 86
"Analytics add-on" 9
"Premium support" 3
"Services" 2
column "Public" 8
"Platform" 58
"Analytics add-on" 12
"Premium support" 14
"Services" 16