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Fishbone (Ishikawa) templates

Customer Churn (Fishbone)

Why customers leave, grouped by cause.

Template previewFishbone (Ishikawa)
Why do customers churn?High churnProductMissing featuresFrequent bugsOnboardingConfusing setupNo quick winSupportSlow responsesUnresolved ticketsPricingPerceived low valueSurprise chargesCompetitionCheaper alternatives

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title "Why do customers churn?"
problem "High churn"
category "Product"
  cause "Missing features"
  cause "Frequent bugs"
category "Onboarding"
  cause "Confusing setup"
  cause "No quick win"
category "Support"
  cause "Slow responses"
  cause "Unresolved tickets"
category "Pricing"
  cause "Perceived low value"
  cause "Surprise charges"
category "Competition"
  cause "Cheaper alternatives"