Quadrant — Competitive Positioning
Price × perceived quality map of competitors and your product.
Make it your own.
title: Price vs Quality
x-axis: Low Price --> High Price
y-axis: Low Quality --> High Quality
quadrant-1: Premium
quadrant-2: Overpriced
quadrant-3: Economy
quadrant-4: Bargain
point: Us: [0.55, 0.8]
point: BigCorp: [0.85, 0.75]
point: BudgetCo: [0.2, 0.3]
point: Newcomer: [0.3, 0.7]
point: Legacy Inc: [0.7, 0.4]