Quadrant — Value vs Cost to Serve
Customer value × cost to serve for pricing and packaging.
Make it your own.
title: Value vs Cost to Serve
x-axis: Low Value --> High Value
y-axis: Low Cost --> High Cost
quadrant-1: Premium support
quadrant-2: Reprice or cut
quadrant-3: Self-serve
quadrant-4: Grow
point: Enterprise tier: [0.85, 0.8]
point: Free tier: [0.2, 0.4]
point: Pro tier: [0.7, 0.4]
point: Custom onboarding: [0.5, 0.85]