Quadrant — Customer Value vs Loyalty
Spend × loyalty to focus retention and growth efforts.
Make it your own.
title: Customer Segments
x-axis: Low Spend --> High Spend
y-axis: Low Loyalty --> High Loyalty
quadrant-1: Champions — nurture
quadrant-2: At risk — win back
quadrant-3: Low priority
quadrant-4: Grow accounts
point: Enterprise A: [0.85, 0.85]
point: Startup B: [0.3, 0.8]
point: Churning whale: [0.8, 0.3] #ef4444
point: Trial users: [0.2, 0.25]