Quadrant — Market Entry
Market attractiveness × strategic fit for expansion choices.
Make it your own.
title: Market Entry
x-axis: Low Fit --> High Fit
y-axis: Low Attractiveness --> High Attractiveness
quadrant-1: Enter now
quadrant-2: Test the water
quadrant-3: Skip
quadrant-4: Watch & wait
point: DACH region: [0.8, 0.85]
point: LATAM: [0.4, 0.7]
point: Healthcare vertical: [0.7, 0.5]
point: Gov sector: [0.3, 0.4]