Story Map — Event Ticketing On-Sale
Ninety seconds of on-sale pressure mapped across queueing, seat selection and payment with point-suffixed estimates; the first on-sale survives the rush end to end and pushes the entire resale and refund activity into a backlog band.
Make it your own.
title "Event ticketing — on-sale story map"
persona "Fan trying to buy four tickets in the first ninety seconds"
goal "Get through the queue, choose seats and pay before the allocation goes"
release "On-sale 1 — Survive the rush"
release "On-sale 2 — Better seats"
release "On-sale 3 — Aftermarket"
activity "Find the event"
task "Search and browse"
On-sale 1: "Event page with dates, venue and prices" (5 pts)
On-sale 2: "Artist page listing every tour date" (8 pts)
task "Get notified"
On-sale 2: "Presale reminder by email and push" (5 pts)
On-sale 3: "Waiting-list alert when tickets return" (8 pts)
activity "Queue"
task "Hold a place"
On-sale 1: "Fair virtual queue with a position estimate" (21 pts)
On-sale 2: "Queue position that survives a refresh" (8 pts)
task "Keep bots out"
On-sale 1: "Rate limiting and device fingerprinting" (13 pts)
On-sale 3: "Verified fan registration before on-sale" (13 pts)
activity "Choose seats"
task "Pick a block"
On-sale 1: "Best available for a chosen quantity" (13 pts)
On-sale 2: "Seat map with obstructed-view notes" (21 pts)
task "Hold the seats"
On-sale 1: "Ten-minute hold with a visible timer" (8 pts)
On-sale 2: "Accessible seating with a companion seat" (8 pts)
activity "Pay"
task "Check out"
On-sale 1: "Card payment with fees shown before submit" (13 pts)
On-sale 2: "Wallet payment and instalment plans" (13 pts)
task "Receive tickets"
On-sale 1: "Emailed PDF with a scannable code" (5 pts)
On-sale 2: "Rotating barcode in the wallet app" (13 pts)
activity "Resell or refund"
task "Resell"
On-sale 3: "Face-value resale between fans" (21 pts)
backlog: "Ticket transfer to a named friend" (8 pts)
task "Refund"
On-sale 3: "Automatic refund on a cancelled event" (13 pts)