Story Map — Peer-to-Peer Marketplace MVP
Twenty cards and 146 points across four activities and four bands, where the first release covers discovery, listing and payment but leaves disputes entirely to release two — a 3-of-4 backbone span the map flags as a walking-skeleton gap.
Make it your own.
title "Peer-to-peer marketplace — MVP story map"
persona "Casual seller clearing out a spare room"
goal "List an item in three minutes and get paid without a phone call"
release "R1 — Walking skeleton"
release "R2 — Trust and safety"
release "R3 — Growth"
activity "Discover"
task "Search listings"
R1: "Keyword search across title and description" (5)
R2: "Filter by category, price and distance" (8)
R3: "Saved searches with daily email alerts" (5)
task "Browse a listing"
R1: "Listing page with photos and price" (3)
R2: "Seller rating and response time" (3)
later: "Similar items carousel" (8)
activity "List an item"
task "Create a listing"
R1: "Title, price, one photo, publish" (8)
R2: "Multi-photo upload with reordering" (5)
R3: "Category suggested from the photo" (13)
task "Manage listings"
R2: "Edit, pause and relist" (5)
R3: "Bulk price drop on stale listings" (5)
activity "Transact"
task "Pay"
R1: "Card checkout with held funds" (13)
R2: "Apple Pay and Google Pay" (8)
later: "Stored wallet balance" (13)
task "Arrange handover"
R1: "In-app message thread" (5)
R2: "Safe meeting points" (5)
activity "Resolve"
task "Raise a problem"
R2: "Report an item not as described" (8)
R3: "Photo evidence in the dispute" (5)
task "Refund"
R2: "Release or refund held funds" (13)
R3: "Partial refund agreed in thread" (8)