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Quadrant Matrix templates

Quadrant — Market Attractiveness vs Strength

GE-McKinsey-style invest / hold / harvest portfolio decisions.

Quadrant MatrixBusiness & StrategyQuadrant Matrix syntax docs
Template previewQuadrant Matrix
Attractiveness vs StrengthInvest & growBuild selectivelyHarvest / exitDefendWeak PositionStrong Position—— increasing ——▶Low AttractivenessHigh AttractivenessEnterprise segmentSMB segmentEducation verticalGovernment deals

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title: Attractiveness vs Strength
x-axis: Weak Position --> Strong Position
y-axis: Low Attractiveness --> High Attractiveness
quadrant-1: Invest & grow
quadrant-2: Build selectively
quadrant-3: Harvest / exit
quadrant-4: Defend
point: Enterprise segment: [0.8, 0.85]
point: SMB segment: [0.4, 0.7]
point: Education vertical: [0.3, 0.3]
point: Government deals: [0.75, 0.35]