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Service Blueprint templates

Service Blueprint — Bank account opening

Retail bank account opening with KYC, funding, and card issuance.

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Template previewService Blueprint
Bank Account OpeningApplication → funded account → physical debit cardEVIDPhysicalevidence1Marketing page2Application form3ID upload4Account dashboard5Welcome pack6Debit cardCUSTCustomerjourney1Applies2Uploads ID3Funds account4Sees balance5Receives cardLINE OF INTERACTIONFRONTFrontstageactions1Show product2Collect details3Confirm ID OK4Show first balance5Confirm card shippedLINE OF VISIBILITYBACKBackstageactions1Pre-screen for fraud2Run KYC + sanctions3Initiate ACH pull4Provision cardprofile5Hand off to printshopLINE OF INTERNAL INTERACTIONSUPPSupportprocesses1Marketing CMS2Onboarding service3KYC + AML providers4Core banking ledger5Card printingpartnerNOTES• KYC manual review queue SLA: 4 business hours. Misses = compliance flag.• Funded-rate target ≥ 62%. Adding the "skip funding for now" exit lifted activation 9pts.

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title: Bank Account Opening
subtitle: Application → funded account → physical debit card

evidence:   Marketing page | Application form | ID upload | Account dashboard | Welcome pack | Debit card
customer:   Applies → Uploads ID → Funds account → Sees balance → Receives card
frontstage: Show product | Collect details | Confirm ID OK | Show first balance | Confirm card shipped
backstage:  Pre-screen for fraud | Run KYC + sanctions | Initiate ACH pull | Provision card profile | Hand off to print shop
support:    Marketing CMS | Onboarding service | KYC + AML providers | Core banking ledger | Card printing partner

note: KYC manual review queue SLA: 4 business hours. Misses = compliance flag.
note: Funded-rate target ≥ 62%. Adding the "skip funding for now" exit lifted activation 9pts.