Business Model Canvas — Continuous Glucose Monitor
Regulated glucose sensor sold through NHS commissioners rather than to patients, pricing a consumable against clinical, regulatory and quality-system costs, with the reimbursement case the whole model rests on still an assumption.
Make it your own.
title "Lumen CGM — 14-day continuous glucose sensor"
layout bmc
currency GBP
segments: "Type 1 adults on multiple daily injections" !, "NHS diabetes services commissioning at ICB level" !, "Type 2 adults on insulin (expansion)" ?
value: "Fourteen days on one sensor, no fingerstick calibration" !, "MARD of 8.4% in the pivotal study" !, "Lower cost per patient-year than the incumbent" ?
channels: "ICB formulary submissions and tenders" !, "Diabetes specialist nurse education days" !, "Community pharmacy dispensing on FP10" ?
relationships: "Clinician dashboard fed by consented patient data" !, "Nurse-led device helpline, 24 hours" !, "Patient app with no subscription attached" !
revenue: "Sensor supply to three ICBs 34.50/sensor x 9k/mo" ?, "Clinic data licences 2400/yr x 18" !
resources: "CE-marked design under ISO 13485" !, "Enzyme membrane patent running to 2039" !, "Pivotal trial dataset, 312 participants" !
activities: "Sterile consumable manufacture" !, "Post-market surveillance and vigilance reporting" !, "Health-economic modelling for each ICB business case" !
partners: "Contract manufacturer in Galway" !, "Notified body for MDR conformity assessment" !, "Two university diabetes centres running the trials" !
costs: "Sensor COGS 6.80/sensor x 9k/mo" !, "Clinical and regulatory affairs 4.2m/yr" !, "QMS audit and notified body fees 240k/yr" !, "Field clinical team 780k/yr" !