Quadrant — Ansoff Growth Matrix
New vs existing products × markets: penetration, development, diversification.
Make it your own.
title: Ansoff Matrix
x-axis: Existing Products --> New Products
y-axis: Existing Markets --> New Markets
quadrant-1: Product Development
quadrant-2: Diversification
quadrant-3: Market Penetration
quadrant-4: Market Development
point: Upsell current base: [0.2, 0.2]
point: Launch in EU: [0.25, 0.8]
point: Add analytics tier: [0.8, 0.25]
point: Hardware line: [0.85, 0.85] #ef4444