Business Model Canvas — Coffee Subscription
Direct-trade roastery running 2,240 letterbox subscriptions alongside office and wholesale accounts, pricing green coffee and postage per kilo and per box so the thin monthly surplus is computed rather than hoped for.
Make it your own.
title "Ridgeway Coffee — direct-trade subscription"
layout bmc
currency GBP
segments: "Home espresso drinkers who own a grinder" !, "Office kitchens of 10-60 people" !, "Filter-only speciality drinkers" ?
value: "Roasted Tuesday, through the letterbox Thursday" !, "Named farm and lot printed on every bag" !, "Grind set once and never asked again" !
channels: "Instagram reels of the roast" !, "Saturday stall at Bristol and Bath markets" !, "Refer-a-friend bag credit" ?
relationships: "Skip, swap or pause from one link in the email" !, "Roaster's tasting note in every box" !, "Annual cupping evening for 12-month subscribers" ?
revenue: "Home 250g fortnightly 13.50/mo x 2240" !, "Office 2kg weekly 78/mo x 96" !, "Wholesale beans 19/kg x 640/mo" ?
resources: "15 kg Loring roaster" !, "Direct relationships with four Colombian producers" !, "Letterbox-height bag and carton design" !
activities: "Roasting to profile twice a week" !, "Green buying and sample cupping" !, "Churn calls to subscribers in month three" ?
partners: "Royal Mail 48-hour tracked" !, "Green importer in Antwerp" !, "Compostable bag maker in Yorkshire" ?
costs: "Green coffee 14.20/kg x 1900/mo" !, "Roastery lease and utilities 3800/mo" !, "Postage 2.85/box x 2240/mo" !, "Two roasters and a packer 96k/yr" !