Business Model Canvas — Trades Marketplace
Two-sided marketplace matching homeowners to vetted electricians and plumbers, taking 12% of 4,600 jobs a month against vetting and acquisition costs, with the wholesaler recruitment channel named as the open bet.
Make it your own.
title "Trustline — vetted trades marketplace"
layout bmc
currency GBP
segments: "Homeowners with an urgent, unfamiliar job" !, "Sole-trader electricians and plumbers" !, "Letting agents managing 20+ properties" ?
value: "Every trade checked, insured and rated before you see them" !, "A fixed quote before anyone comes out" !, "Money held in escrow until the job is signed off" !
channels: "Google Local Services ads" !, "Trade-side referral from the wholesaler counter" ?, "Letting-agent partnership pilots" ?
relationships: "Escrow and dispute resolution by a human" !, "Trade account manager above 15 jobs a month" ?, "Automated review prompt after sign-off" !
revenue: "Job commission 41/job x 4600/mo" !, "Featured trade placement 89/mo x 210" !, "Insurance referral fee 24/policy"
resources: "The vetting and insurance-check pipeline" !, "Nine years of job-outcome and price data" !, "Trade supply density in 14 postcode areas" !
activities: "Vetting and re-vetting every trade each 12 months" !, "Demand generation postcode by postcode" !, "Dispute mediation" !
partners: "Wholesaler counters as a trade recruitment channel" ?, "Underwriter for the workmanship guarantee" !, "Open Banking provider for escrow release" !
costs: "Paid acquisition 96k/mo" !, "Vetting and support team 1.32m/yr" !, "Payment and escrow fees 1.4% of GMV", "Platform hosting 11k/mo" !