Quadrant — BCG Growth-Share Matrix
Market growth × relative market share: stars, cash cows, question marks, dogs.
Make it your own.
title: BCG Growth-Share
x-axis: Low Share --> High Share
y-axis: Low Growth --> High Growth
quadrant-1: Stars
quadrant-2: Question Marks
quadrant-3: Dogs
quadrant-4: Cash Cows
point: Flagship SaaS: [0.85, 0.85]
point: New AI add-on: [0.25, 0.8]
point: Legacy on-prem: [0.3, 0.2]
point: Mature API: [0.8, 0.3]
point: Beta mobile app: [0.2, 0.7]